A month to go before Movelsul Brasil 2018

The resumption of the performance of the national furniture industry has Movelsul Brasil 2018 as a great ally. A month to go before the show, which is the largest furniture fair in Latin America for shopkeepers and importers, approximately 200 manufacturers of furniture are investing heavily in new products and in their exhibit structure for the event, which takes place from March 12 to 15, in Bento Gonçalves (RS). The main Brazilian shopkeepers, sales representatives and importers of 50 nationalities are expected to attend the fair.

The generation of business will be enhanced by initiatives such as the Buyer’s Project, with business meetings aimed at exports, and the Retail Project, which has challenged the exhibiting companies to create specific new products for the demands of domestic retail trade. Up to this date, the fair has sold 97% of its exhibit space and the president of Sindmóveis, Edson Pelicioli, estimates the signature of new contracts by February 28, when the booth installation process begins. "At that moment, Movelsul Brasil 2018 is starting to take shape. In the period before the fair, its host city already shows signs of the event. Preparations are being made by 800 people, including builders of our infrastructure, the booths and service providers," says Pelicioli.

The motto of this edition, "Design is in our nature", will be found within and outside the show premises. In addition to an assertive business environment for manufacturing companies and buyers, to ensure that the fair is also marked by the hospitality provided to its attendees, Movelsul Brasil will hold a major qualification event on February 26, bringing together waiters, taxi drivers, interior designers and traders for a training course on the importance of the event and the business opportunities for everyone in this period. The Bem-Vindos project will be held at the Centro Empresarial Bento Gonçalves from 7 pm to 9 pm, hosted by the speaker Jonis Rocha from Maxi Marketing.

Sponsored by Sayerlack and Banrisul, Movelsul Brasil has been organized by Sindmóveis Bento Gonçalves since 1977. The 21st show will feature manufacturers of furniture for offices, kitchens, bedrooms, laundry rooms, bathrooms, gardens, dining and living rooms in addition to rugs, home appliances, upholstery and mattresses. Important manufacturers that have confirmed their participation in the show include Bertolini, Caemmun, CBP Colchões, Kappesberg, Kits Paraná, Moval, Móveis Carraro, Santos Andirá, Telasul and Tramontina.

Concurrent events will be highlighted during the fair

# Buyer’s Project

Betting on the optimism of the furniture industry in relation to the international market, Movelsul Brasil is preparing the largest Buyer’s Project of its history for 2018. There will be 50 foreign shopkeepers and distributors invited to negotiate with approximately 120 Brazilian companies and designers in business meetings held during the fair. The event has the support of Apex-Brasil through the sector-based projects: Brazilian Furniture, organized by Abimóvel and the Raiz Project, run by Sindmóveis.

# Retail Project

An innovative initiative that challenged exhibitors to develop products signed by designers that meet the specific demands of the domestic retail trade. Approximately 50 new products will be exhibited at the fair. In order to list these demands for innovation, product type and sales appeal, the Sindmóveis team conducted a qualitative research surveying some of the main store chains that buy from the furniture companies that exhibit at Movelsul Brasil.

# Salão Design Award

The Salão Design Award, the largest product design award in Latin America, will present during Movelsul Brasil 2018 the finalists and the award-winning entries of this competition that is celebrating its 30th anniversary organized by Sindmóveis Bento Gonçalves. This year the competition had some changes in its regulations. The traditional categories have been replaced with awards in the first, second and third places for each class – Student, Professional and Industry/Retail. Three super-awards will also be given to the best products of this event. The award is sponsored by Berneck and Interprint.

# Movelsul Forum: Reinventing the retail trade – All line consumption

The generation of knowledge for the woodworking industry will be highlighted during Movelsul Brasil 2018 by the Movelsul Forum. With the theme Reinventing the retail trade – All line consumption, the event will have lectures on March 13, 14 and 15, always from 9:30 a.m. to 12:00 p.m., at Centro Empresarial Bento Gonçalves (entrance at Parque de Eventos). There will be two lectures a day with limited vacancies and registrations free of charge will be soon available at the fair website. Confirmed speakers include Ricardo Martinez Finger, from Netshoes Mexico; Salvatore Figliuzzi, a German designer from Interprint; Felipe Pojo, from IBM Watson; Francisco Lumertz, from Selcon RH e Fabio Freitas Jacques.

Service | Movelsul Brasil 2018

Furniture and accessories fair for shopkeepers and specifiers

When: March 12 – 15, 2018, 12 pm – 8 pm

Where: Parque de Eventos in Bento Gonçalves (Alameda Fenavinho, 481)

Free admission by registering. Open only to professional visitors (shopkeepers, sales representatives, architects, designers, interior decorators, importers, building professionals and the press)

For more information: