Believing in the gradual resumption of the Brazilian furniture industry’s performance, Movelsul Brasil has antecipated the launching of its 21st show, which will be held within a year at Parque de Eventos in Bento Gonçalves. Valuing the tourist attractions of Serra Gaucha and the tradition of its furniture producing area using a design motto, the furniture fair campaign entices exhibitors and visitors: “Design is in our nature.”
Design is in Movelsul Brasil’s DNA, in the fair on a daily basis, in the environment of Bento Gonçalves, in the landscape, in everything that surrounds this great furniture and wine producing region. This terroir that exists in the furniture industry based in Bento Gonçalves is the great competitive edge of the region, playing an outstanding role in the marketing campaign of the event. No other furniture fair is set in the main wine tourism destination in Brazil. When shopkeepers and importers come to Serra Gaúcha to do good business with the exhibiting companies, Sindmóveis wants and encourages them to also get to know good wines, to enjoy beautiful landscapes and our excellent tourist attractions.
The president of Sindmóveis, Edson Pelicioli, explains that the campaign – created by the República das Ideias agency – depicts other attributes of the city in addition to its furniture industry: innovation, hospitality and wellness are also part of our nature. "A furniture fair can be held anywhere, but our history and the legacy of this furniture producing area is what makes Movelsul Brasil a unique event for the industry, considering, also, the excellence of Sindmóveis Bento Gonçalves in the organization of the event," he points out.
For the director of communications of Sindmóveis, Edson Busin, the aim of the campaign is to strengthen values of the past, based on the principles of the region and offering a horizon for the future of the fair. "Tourism, gastronomy and hospitality are attributes that can and should be considered within Movelsul Brasil reality, which, by the way, does not belong to Sindmóveis, but to our region,” he says.
Movelsul Brasil will be held from March 12-15, 2018 – Monday to Thursday – at Parque de Eventos in Bento Gonçalves. The four-day event was scheduled taking into account the opinion of exhibiting companies and visitors. Two hundred exhibitors are expected to show their products for offices, kitchens, bedrooms, laundry rooms, bathrooms, gardens, dining and living rooms in addition to home appliances, rugs, upholstery and mattresses.
For more information, visit www.movelsul.com.br.
