Brazilian manufacturers of furniture and accessories will be in Bento Gonçalves from March 14 – 18, 2016 to exhibit their new products to the retail market during the 20th Movelsul Brasil. Big brands have confirmed their participation in the fair, which expects to receive more than 30,000 trade visitors to the five-day event, in addition to generate business estimated at $ 300 million in a 12-month horizon.
Sponsored by Duratex, Renner Sayerlack and Banrisul, the fair has conducted a communication campaign that strengthens its presence in the factories’ sales planning, in the creation of a product mix for the retail market and in households throughout Brazil, with the slogan "Movelsul Brasil, in your life for 20 shows." Promoted since 1977 by Sindmóveis Bento Gonçalves, the event connects manufacturers, retailers and consumers every two years, acting as a real bridge for the woodworking industry.
Along its history, Movelsul Brasil has had more than 1,500 exhibiting companies. The first fair was held during a period when the furniture sector became the main economic activity in Bento Gonçalves. The 1st Amostra do Mobiliário of Bento Gonçalves brought together 24 furniture manufacturers based in the city. In 1988 the fair was named Movelsul featuring more than 100 exhibitors. The same year also saw the first Salão Design, which celebrates its 20 editions too, since after the establishment of the fair Casa Brasil, it is held annually.
Starting in 2000 Movelsul Brasil went international carrying out the Buyer’s Project. In 2012, the show segmented the exhibitors by product type, following the model adopted by major trade fairs in world, such as the Salone Internazionale del Mobile and IMM Cologne. In this model, the visiting time is optimized, increasing the purchasing power and decision-making of shopkeepers visiting the show.
In 2016, Movelsul Brasil expects to receive 200 exhibitors – manufacturers of furniture for offices, kitchens, bedrooms, laundry rooms, bathrooms, gardens, dining and living rooms, in addition to home appliances, rugs, upholstery and mattresses. The fair is open to professional visitors and takes place from March 14 – 18, 2016 from noon to 8 pm, at Parque de Eventos in Bento Gonçalves. The event app provides visitors with a detailed map and information about the exhibiting companies. Actions aimed at the local community in Bento Gonçalves have been carried out since January to celebrate the 20th Movelsul Brasil.
For more information on the show, visit www.movelsul.com.br.
Projects carried out during the fair
The 20th Salão Design award is also celebrated
Located in Pavilion C at the fair
The exhibition of award winning projects and other finalists of Salão Design will also be special this year with the celebration of the 20 editions of the award. Organized since 1988 by Sindmóveis Bento Gonçalves and sponsored by Berneck, the project integrates creativity and technological innovation with furniture, accessories and lighting through design and It is considered the major award of its kind in Latin America.
Just like in previous years, Salão Design Award received entries in seven categories: Lighting; Furniture for bedrooms; Furniture for living and dining rooms; Furniture for kitchens, laundry rooms and bathrooms; Furniture for outdoor areas; Furniture for offices and home-offices; and Home appliances. In addition to the cash prizes, the traditional Master Teacher award will be given to the advisor of the projects entered by the awarded students, and the Alternative Woods award, which rewards the best project produced from species that the Brazilian Forest Service considers as not commonly used.
The judging panel consisted of five renowned Brazilian professionals and academics: designers Angela Carvalho, Glaucia Binda, Gustavo Bertolini, Ivens Fontoura and Paulo Biacchi. This year the award winners will take part in two shows, after Movelsul Brasil they will be exhibited at High Design – Home&Office Expo, which is the flagship of São Paulo Design Weekend in August, 2016.
The Buyer’s Project will feature 30 guest importers
Located at the International Lounge in Pavilion E at the fair
Movelsul Brasil will hold the traditional Buyer’s Project. The initiative, organized by Sindmóveis Bento Gonçalves in partnership with Apex-Brasil, is designed to hold business meetings between Brazilian companies and importers from several countries. Carried out since 2000, the last project generated more than $ 35 million in exports.
So far this year, 30 importers have been invited from 16 countries: Algeria, Argentina, Bulgaria, Qatar, Chile, Colombia, Curacao, Egypt, Ecuador, United States, France, Honduras, Morocco, Mozambique, Panama and Peru. In addition to the exhibiting companies, the business meetings will have the participation of members of the Brazilian Furniture Project.
Senai Innovation Gran Prix
Located in Pavilion C at the fair
Senai Innovation Grand Prix, inspired by a Swedish model, is an open innovation showroom that works as a competition between multidisciplinary teams focusing on solving specific problems encountered in manufacturing companies. This is the second project held in Rio Grande do Sul aiming to create a network of technological innovation centers to receive, select and develop ideas, concepts and prototypes to support the competitiveness of the woodworking industry.
During Movelsul Brasil, a five-day show, three multidisciplinary competing teams will have to find solutions working in see-through booths so visitors can watch everything in real time. Each team will have to conceive projects based on given themes. The process of creation follows the Integrated Product Development methodology, the fruit of a collaboration between Senai, the Consorzio Politecnico Di Milano (Poli.Design, Italy) and the Technological Institute of Aeronautics (ITA), with the support from the Massachusetts Institute of Technology (MIT, US).
The specific topics for this edition of the Grand Prix are related to energy, water, waste and occupational safety. On the last day of the competition, a panel consisting of representatives of companies, organizations and the civil society will choose the best projects to be awarded.
Register
Movelsul Brasil 2016
What: Furniture and accessories fair aimed at shopkeepers and specifiers
When: March 14 – 18, 2016. Noon to 8 pm
Where: Parque de Eventos in Bento Gonçalves
Free admission – registration required. Open only for professional visitors.
(shopkeepers, sales representatives, architects, designers, interior designers, importers, professionals from the building business and the press)
