The initiative is part of the international promotional calendar of the fair, which will be held from March 24-28, 2014
The third promotional initiative in international furniture fairs undertaken by Movelsul Brasil inlcudes an institutional booth at Las Vegas Market Summer 2013, a trade show held from July 29 to August 2. Expocomer in Panama and Expomueble, Mexico, were the events that have had the participation of the fair in 2013.
Las Vegas Market is an exhibition that includes all categories of home furniture. The fair features more than 1,200 exhibitors and will be held simultaneously with Gift+Home and Vegas Kids. Movelsul, which has participated in the Las Vegas Market for over five editions, will have its booth located in building B and furnished with products made by exhibiting companies.
The International Director of Sindmóveis, Cesar Boeira Nepomucemo, has a positive view of the presence of Movelsul in international fairs with similar format. According to him, it is an effective means of promotion, where the show staff can contact local retailers and importers. “International attendees are of considerable relevance to Movelsul because many of our exhibitors export part of their production and those who don’t export see the fair as a gateway to the international market,” he says.
The United States, the largest economy in the world, has slowly been recovering from its recent economic crisis and expects to grow by 1.7% this year and 2.7% in 2014 – one of the largest among advanced economies, with a gradual reduction in the unemployment rate, which is still high when compared to historical averages. The USA is the major importer of furniture in the world, totaling in 2012 approximately US$ 38 billion, 9.7% higher than in 2011. For Brazil, the United States is the second largest market for furniture, amounting to about US$ 90 million in exports last year.
For more information, visit www.movelsul.com.br.
