Movelsul in Germany

Movelsul Brasil, the largest furniture fair in Latin America, will participate in IMM Cologne 2012, 16-22 January, in Cologne, Germany. For the first time exhibited to the Germans, Movelsul Brasil will focus on the new Brazilian middle class in the 2012 edition. The fair, held in Bento Gonçalves, 26-30 March, is expected to generate approximately 330 million dollars.IMM Cologne is held annually bringing together about a thousand exhibitors from 48 countries. The next edition will involve more than 140,000 people. It is an important moment for the furniture industry due to the launch of trends and the opportunities for international business, particularly for Brazil, since Germany is an important gateway to the EU.