The calendar includes the participation of designers and manufacturers of supplies for the furniture industry in 24 international projects and fairs
Orchestra Brasil, a project that encourages exports, has already defined the international projects and fairs it will participate next year. The calendar includes actions for commercial promotion and the positioning of the industry abroad following the guidelines of the Orchestra Brasil strategic plan, designed together with the project’s member companies and organizers – the Furniture Industry Association of Bento Gonçalves (Sindmóveis) and the Trade and Investment Promotion Agency (Apex-Brasil)
The Orchestra Brasil project aims to promote the competitive inclusion of manufacturers of supplies, components, technology and design services for the furniture sector in the international market. Currently, the initiative comprises 68 companies and 35 design studios. Between 2012 and 2013, the agreement for technical and financial cooperation between Sindmóveis and Apex-Brasil includes the investment of R$ 4.88 million in projects carried out in 11 target markets: United States, Mexico, Colombia, Peru, Chile, Argentina, Paraguay, Uruguay, South Africa, Canada and Turkey.
According to the president of Sindmóveis, Cátia Scarton, the opportunity to integrate the efforts of the suppliers of the furniture industry with the Orchestra Brasil project since 2006 has allowed the access to accurate information on the foreign market, optimizing sales strategies and focusing efforts for the real exchange of experience with target markets. “This year we added the design service to the project, thus initiating a process to optimize the results, because our companies and our designers are ready to break into more markets outside Brazil,” she says.
Orchestra Brasil – projects for 2013
January
– Colombiatex, Medelin, Colombia: January 22 – 24 (a project in partnership with Abit – Brazilian Association of Textile and Apparel Industry)
February
– Carnaval Apex, Rio de Janeiro: February 8 – 12
March
– Fimma Brasil, Bento Gonçalves (RS): March 18 – 22 (Buyer’s Project)
April
– Saloni Milano, Milan, Italy: April 9 -14
– KBIS Kitchen + Bath New Orleans 2013, Chicago, United States: April 19 – 21
May
– Interzum, Cologne, Germany: May 13 – 16
– Brasil Casa Design, Bogota, Colombia: May 21 – 26
July
– Bienal Fitecma, Buenos Aires, Argentina: July 2 – 6
– AWFS Las Vegas, Las Vegas, USA: July 24 – 27
– Indy Car project, together with AWFS Las Vegas: tour with importers of Brazilian products (date to be set)
August
– Tecnomueble Guadalajara, Guadalajara, Mexico: August 14 – 17
– Casa Brasil 2013, Bento Gonçalves (RS): August 13 – 16 (Buyer’s Project with ten importers; Image Project with five international journalists, International Seminar with tow lecturers)
– Expo Nacional Ferretera 2013, Guadalajara, Mexico: August 29 – 31
September
– 100% Design London, London, England: September 19 – 22
October
– Feria de la Construction del Uruguai, Montevideu, Uruguay
November
– Matchmarkin Móvel Design – Interaction project for furniture design and supplies
December
– Design Miami, Miami, United States: December 4 – 8
Permanent projects
USA
– Prospecting business / design opportunities focused on construction – for 12 months.
– Showroom at Apex-Brasil Business Center in Miami featuring six companies
– Maintaining constant communication strategy with the priority market for pre-and post-event action plans
