Last December, Sindmóveis Bento Gonçalves obtained the renewal of the agreement with Apex-Brasil to carry out the Orchestra Brasil and Raiz project in 2017. The new agreement expands the missions associated with fairs and investments in commercial intelligence for the companies.
In addition to the calendar of fairs and missions for the two segments of the project (see below), a public notice was issued for actions tailored to both manufacturing companies and designers. These resources are designed to build and consolidate the brands of Brazilian companies abroad, to internationalize their businesses or other innovative initiatives aimed at adding value to the exported product and/or service.
2017 SCHEDULE – RAIZ PROJECT
- Participation in the Milan Design Week – more details as of mid-January, 2017. This week will include a show, matchmaking and the work developed by Apex-Brasil to launch BeBrasil drawing attention to our innovative and creative potential.
- Participation in the NYC Design Week, during the ICFF period, continuing the work begun in 2016.
- International Press Office – we intend to hire a single company to encompass our target countries, so that we can develop our work coherently, before-during-after the events, without interruptions.
- The buyer’s project during the design week at Brasil – DW!
- Commercial agent in the North American market for starting and closing deals.
- Prospective mission to the manufacturing center at High Point to deepen the relationship with US furniture manufacturers who seek furniture to license its production and distribution as well as importers.
- Shows at the embassies in Paris and London during the design weeks.
- Prospecting the UK market.
- Customized support to designers already established in the foreign market.
2017 SCHEDULE – ORCHESTRA BRASIL
- KBIS and IBS 2017 fairs, Jan 10-12 – Orlando, United States
- Orchestra Brasil Experience FIMMA Project, March 28-31 – BG, Brazil
- Interzum, May 16-19 – Cologne, Germany
- Fitecma, June 13-17 – Buenos Aires, Argentina
- Competitive intelligence and prospective mission in Mexico City during Expo AMPIMM, June 21-26 – Ciudad de México, Mexico
- Fenafor Peru 2017, Aug 24-26 – Lima, Peru
- High Point competitive intelligence and commercial mission, Nov 5-10 – High Point, United States
- Projeto Orchestra Brasil Experience, Nov 13-
