Orchestra Brasil, a project to encourage exports, promoted by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), is taking two supplying companies to the furniture industry to take part in Expocruz Bolivia, held from September 16 – 25, in Santa Cruz de La Sierra. Companies sharing the collective booth located in the Brazilian pavilion are Crippa Máquinas and Renner Sayerlack.
Bolivia is among the five priority markets for the companies participating in the Orchestra Brasil Project since 2014. This is one of the countries with the highest economic growth in recent years in Latin America, totaling 4.8% in 2015, and an estimated 3.5% per year between 2016 and 2021, also featuring development in its furniture industry. Companies supported by the Orchestra Brasil Project have more than doubled their exports since 2014.
The Orchestra Brasil Project has been carried out since 2006 promoting the competitive inclusion of suppliers to the woodworking sector in the international market. To achieve this goal it promotes market research, missions to prospect markets, individual actions, Buyer’s Projects, Seller’s Projects and Image Projects, in addition to taking part in major world trade fairs. Currently, Orchestra Brasil comprises 68 manufacturing companies. The priority markets for 2016 are South Africa, Argentina, Bolivia, Chile, Colombia, the United States, Mexico, Peru, Turkey and Vietnam.
Launches at Expocruz Bolivia
Crippa Máquinas e Equipamentos will exhibit its new products and trends in paint systems at Expocruz. The company makes equipment for painting with a drying system and rolls through tunnels with ultraviolet light. Their equipment includes painting systems for MDF, MDP, wood, PVC, flooring, metal and glass pieces. During its participation in the fair, Crippa will seek partnerships and new investors to increase its market share, since imports of finished furniture have been made more difficult by a Bolivian government regulation decree. This decree, which came into force on July 1 this year, makes it difficult to import furniture, as it establishes additional deadlines and procedural formalities by importers in the country.
Renner Sayerlack, which has been operating in the Bolivian market for many years, will exhibit its complete line of finishes and wood and furniture processing at the show. The company seeks to strengthen its position with customers and furniture manufacturers it already has a partnership with, in addition to new opportunities and customers who have a demand for cutting-edge technology for UV, polyurethane and water-base painting products.
