Organized by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) and the Brazilian Trade and Investment Promotion Agency, (Apex-Brasil), the Raiz Project – an initiative to promote the internationalization of the national designers, is starting this year’s activities with its road show in Europe. Following the success of the two events one held in Rome, Italy (June 2017) and the other in Paris, France (September 2017), the creations of 18 design studios will be exhibited in the capital of Sweden, Stockholm. Participants include studiopoli, Noemi Saga, Sergio Fahrer and Jack Fahrer, NDT Design, Aristeu Pires, Paulo Alves, estudiobola, Ronald Sasson, ITENS by Ana Neute, Jader Almeida, Leo Romano, Guto Indio da Costa, Marta Manente, Alessandra Delgado, Plataforma 4, Carol Gay, Cristiano Valle and Gustavo Martini.
With the support of the Brazilian Embassy in Stockholm and the Ministry of Foreign Affairs, the event will take place from February 6-28 at the Alma Gallery, and is part of the official catalog of attractions of the Stockholm Design Week circuit. In addition to exhibiting the quality of the Brazilian characteristics, the event aims to establish the direct connection between designers, shopkeepers, manufacturers and investors for increasing their licensing and distribution chains in the European market.
To inaugurate the exhibition, designers Camila Fix (Plataforama 4), Gustavo Martini and Ricardo Rodrigues (NDT Design), members of the Raiz Project, will present an overview of their careers and their main creations. Edson Busin, director of communications at Sindmóveis, will also take part in the ceremony, highlighting the value of Brazilian professionals and inviting attendees to visit Movelsul, the largest furniture fair in Latin America, from March 12-15, 2018 in Bento Gonçalves, which will feature Salão Design – a product design award as well as the Brazilian designers who will plan the VIP lounge of the show. The next initiative to be carried out by the Raiz Project will take place at the Movelsul Fair, featuring a buyer’s project and an image project and afterwards, during the Design Week in Milan and the traditional ISaloni in April.
About the Raiz Project
The Brazilian culture has achieved international recognition and the Brazilian designer furniture has left its mark on the world’s leading design circuits. This is the perception of the Furniture Industry Association of Bento Gonçalves and the Brazilian Trade and Investment Promotion Agency, which, through the Raiz Project, encourage the generation of business for design studios that are prepared to operate in the international scene and with interest in the North American and European markets.
Based on an action plan aimed at entering the international market, the Raiz Project intensifies positioning strategies in the foreign market, provides designers with contacts and reports from commercial intelligence, promotes a bigger share of information and experience among the companies, conducts the promotion advancement and the entrance of furniture designers into the priority markets with all the required support and the segmentation of the group according to their level of internationalization.
Sindmóveis Bento Gonçalves has invested in design as a competitive edge for the Brazilian furniture industry since 1988, with the establishment of the Salão Design Award. Later, in 2007, Sindmóveis set up Casa Brasil, a high-end furniture fair that as of 2016 has been held in São Paulo under a new name: High Design – Home & Office Expo.
Raiz Project Exhibition – Stockholm
Date: February 6 – 28, 2018
Monday to Friday – 12pm – 6 pm
Venue: Alma Gallery
Nybrogatan 8, 114 34 Stockholm – Sweden
www.raizproject.com
www.facebook.com/raizprojectoficial
@raizproject
