Sindimóveis Bento Goncalves joins the English INFORMA GROUP, one of the world’s leading organizers of fairs, conferences and training courses, and SUMMIT PROMO, DW – SÃO PAULO DESIGN WEEKEND, to bring CASA BRASIL to São Paulo. More than expanding the business potential of one of the major design fairs in Latin America, the partnership demonstrates the strengthening of the brand on the domestic and international market.
"CASA BRASIL was established and developed in Bento Gonçalves due to the strength of the regional furniture center. Based on the perceived quality in all of the shows, we identified the need to expand the brand in Brazil and abroad. Therefore we searched for viable and positive alternatives for the sector, which resulted in a partnership with major investors," says the president of Sindmóveis, Henrique Tecchio.
An initiative of the association since 2007, CASA BRASIL was held four times at Parque de Eventos in Bento Gonçalves, bringing together big names in the segments of furniture, lighting, decor and high-end accessories. In 2016, CASA BRASIL SAO PAULO will be the anchor event of DW! and a great fair of products and solutions for architecture and decoration, which is promoted annually by INFORMA GROUP and SUMMIT PROMO, at SÃO PAULO EXPO EXHIBITION & CONVENTION CENTER.
SP EXPO is being built on the site of the former Centro de Eventos Imigrantes. An investment of R$ 300 million made by the GL EVENTS, a French group, will result in one of the largest (90,000 m2) and certainly the best place for trade fairs in Latin America by March 2016. In addition to internal infrastructure the area will receive large investments in logistics integration and multimodality, to facilitate the access and mobility of exhibitors and visitors.
"We are excited about this strategic alliance, we believe that the synergy between BTS INFORMA, Sindmóveis of Bento Gonçalves and SUMMIT will create a unique event, with a lot of impact and visibility, generating business for visitors and exhibitors and positioning CASA BRASIL in a prominent place on the world circuit of the furniture industry events," says Marco Basso, president of BTS INFORMA.
Just like in the previous shows, the new format will follow the domestic and international market trends and orientation. Salão Design will continue to be an event held concurrently with CASA BRASIL SÃO PAULO, DW! and the new architecture and decoration fair. By combining ideas and inspirations, CASA BRASIL 2016 will have even greater representativeness and significance for the industry, since it will be in the center of the main Brazilian events dedicated to decoration, design and business.
"The segment has undergone significant changes in recent years, caused mainly by changes in the consumers’ behavior, the appreciation of design and increased global competition. In this scenario, more than 200,000 professionals working in architecture and interior design fields in Brazil have become the main 'translators' of innovations and trends. A close relationship with these groups has become an essential strategy for manufacturers, especially suppliers of high value-added materials, seeking to differentiate themselves from competitors through quality and design. Having this in mind, Sindmóveis, BTS INFORMA and SUMMIT PROMO brought together their expertise and national and international experiences to launch CASA BRASIL SÃO PAULO 2016," says the CEO of SUMMIT PROMO, Lauro Andrade Filho.
About INFORMA GROUP
INFORMA GROUP is one of the world’s leading provider of specialized information and service to academic, scientific, professional and business communities. Headquartered in London, the group has approximately 150 offices in more than 40 countries. Informa's shares are listed on the London Stock Exchange and are part of the 250 largest companies. It organizes more than 8,000 events a year including 250 trade shows, and it publishes about 80,000 books and over 2,000 journals and academic publications. Informa’s global portfolio has important design and decoration fairs, such as Design Junction (UK), Surfaces, AIA (USA), Interior Design Show (Canada). Operating in Brazil since 1995 in several market segments, Informa is the second largest promoter and organizer of trade fairs in the country, with a diversified portfolio that consists of nearly 30 fairs, including ForMóbile, ABF FRANCHISING EXPO, AGRISHOW and FISPAL TECNOLOGIA.
About SUMMIT PROMO
SUMMIT PROMO is a promoter and organizer of business events, established and managed by Lauro Andrade, specializing in Architecture, Decoration, Design and Construction. The company is the owner, founder and manager of the DW! SAO PAULO WEEKEND DESIGN urban festival, held for the fourth time in 2015. Lauro Andrade is responsible for the overall management of the last ten editions of the EXPO REVESTIR fair and the ARCHITECTURE AND CONSTRUCTION INTERNATIONAL FORUM. Known as the Fashion Week of Architecture and Construction, they are the largest platform of solutions for finishes in Latin America, featuring a 40,000 square-meter exhibit floor and 61,000 trade visitors from 50 countries, totaling nearly 40,000 architects and interior designers. SUMMIT has great international experience in events outside Brazil, having taken part in more than 50 international architecture, decoration, design and construction events.
