Director of Instituto E-Commerce Brasil will address the reality of online sales in Brazil and the challenges posed to the furniture sector in this segment
How can a product category that began to be marketed on the web just three years ago already rank among the 10 bestsellers on the internet? To talk about the opportunities and challenges of the furniture sector in online retail, Sindmóveis brings to Bento Gonçalves the director of E-Commerce Brasil, Vivianne Vilela. The lecture entitled “Online retail business: what is going on and what to expect?” will be held on October 13 at 6pm at Salão de Eventos of CIC/BG.
Using an approach that enhances the consumer behavior and the best practices for furniture companies on the web, Vivianne will address the performance of e-commerce and revenue expectations for this year. Brazil accounts for over 60% of the online retail in Latin America, attracting consumers with three pillars: convenience, price and delivery terms. In the first half of 2014, the Brazilian e-commerce sold R$ 16.06 billion, with nominal growth of 26% over the same period of 2013.
Regarding the furniture sector, sales on the internet account for 2.53% on average. In general, the bill comes down to R$ 450 – well above the average invoice for e-commerce in Brazil, which is R$ 346. Currently the furniture segments that most sell online include furniture for living rooms, bathrooms, kitchens, bedrooms, children, garden and accessories.
About the lecturer
Executive Director of the Grupo iMasters / E-Commerce Brasil, Vivianne Vilela graduated in Business Administration from Unicentro Newton Paiva, and has an MBA in Project Management from UPIS and specialization courses in business management, marketing, customer service and customer relationship from FGV. She was a technical analyst at SEBRAE Nacional for seven years, working on digital projects and network, aimed at expanding the access to content and knowledge about small business management and planning. In 2008, she created the Beco sem Saída blog, ranked as the second best blog on entrepreneurship in Brazil for two years in a row, according Prêmio Top Blog. She is the co-author of the book Internet: o encontro de 2 mundos.
About the event
What: Lecture “Online retail business: what is going on and what to expect?”
When: October 13, 6pm
Where: Salão de Eventos at CIC/BG
Investment: Limited number of tickets at R$ 50
Information and tickets: phone 2012 6800 or e-mail fernandarocha@sindmoveis.com.br.
